Why is it called Urban Turtle? Just curious... Have more questions? Submit a request 1 Comments Date Votes 0 Luc Dorval February 14, 2013 20:50 Hi David, Thanks for asking! Are you familiar with the story "The tortoise and the hare" ? In short, the turtle wins the race by keeping a steady pace over the hare that starts very fast but can't keep up and never reaches the finish line. Scrum is about keeping up the pace sprint after sprint to continuously deliver useful software. That's pretty much why we used the Turtle in our product name. Now for the part about the word Urban, it's just because it sounds cool :-) Luc Please sign in to leave a comment.